This is one of the most fundamental and universal "tips" for selling items on the AH in my opinion. Since a lot of people are dumping their stockpiles (including me) I thought I'd write something up as a general reminder to those experienced goblins who already know this as well as a heads-up for those who may not.
The size of the stack matters as much or even more than the price you are posting at. Here is an example:
My single stacks are considerably more expensive than the cheapest auction (20 stacks), yet mine are selling very rapidly (I had originally posted 30 roughly 15 min earlier). Let's see why this might be.
With default sorting of the AH, single stacks will almost always show up first when somebody searches for the item. If there are many many pages of an item (like volatiles or dust or maybe herbs), most people who want just a few of the item (less than 20 or so) wont even bother going through all the pages to see if there is a 3 stack or 7 stack that is cheaper.
Also, depending on the item, people may just want one or two, not 20 of an item. So, they'd be willing to pay 10g for 2 even if they can get 20 for 80g. This is very item-dependent. If you are selling for example, millers make up a good portion of your buyers and they want to buy full stacks and would usually avoid single stacks even if they were a little bit cheaper especially if they are using an addon (like TSM ) to do their buying for them.
I use auctionator for posting non-repetitive items and it makes it easy to undercut an auction that is the same stack size as what you are posting, rather than just the cheapest one.
Hope this was at least somewhat informative / helpful as my first non-TSM thread .